Marcelo Montico

Marcelo Montico is the CEO of NEUTRAL by Luryx, a leading duty free retail operator in Uruguay, and the exclusive GAP franchisee in the country. With over two decades of experience in retail leadership and cross-border commerce, Marcelo has played a key role in shaping the travel retail landscape in Uruguay, overseeing operations, strategic partnerships, and brand development. His career reflects a unique blend of retail acumen, franchise management, and innovation in the duty free sector—positioning NEUTRAL and GAP Uruguay as prominent names in regional commerce.